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Skype ‘Conversation Ads’ or ‘Conversation killers’

 What did Microsoft have up their sleeve when they brought Skype last year?

Well, now all has become clear – ‘Conversation Ads’. Yes folks, Skype, the most well known of all the VoIP firms, is going to be showings ads alongside their 1.1 Audio calls.


The in-call ads, which will be available in 55 countries, and targeted by demographics ‘…give marketers the opportunity to reach hundreds of millions of connected Skype users in a place where they can having meaningful conversations about brands in a highly engaging environment”.  The Vice Presidentof Skype Advertising explains,’While on a 1:1 audio call, users will see content that could spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences.”

Yes it certainly seems that, ‘Conversation Ads’ allow marketers to tell you how you should ‘think’!

However, all is not lost, there is good news!

Firstly, business users and those who purchase skype credit will not have to succumb to this new in-line advertising!

Secondly, we at CO2 Neutral are constantly investigating and reviewing alternative solutions for b2b customers. These solutions are tailored to maximise the quality experiences for all participants whilst minimising the costs! Vidyo, Citrix GoToMeeting and Adobe Connect are to name but a few!

You can opt out of adveristing that target the demographic category by clicking this link and deselecting “Allow Microsoft targeted ads, including use of Skype profile age and gender.”

However, If you want to avoid the Skpe ‘Conversation ads’ unfortunately there is no easy way to say this … you will  have to purchase the credit or contact a conferencing service provider for a more cost effective solution.

Perhaps the world’s first carbon neutral conferencing service provider?

June 15, 2012 | 2 Comments

Category: Blog, CO2 Neutral

  • len

    very informative indeed

  • len

    Skype is not as good as it use to be. I have been using for some time and its awesome when it comes to conference calling. better check it out.