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Aberdeen Asset Management

Aberdeen Asset Management delivers new business training of their critical financial software to the entire Asia Pacific region.

“We have always treated CO2 Neutral Conferencing as our business partner. Holding a good webinar is like having the world at your fingertips

The Organisation: Aberdeen Asset Management, PLC is a global investment management group. They manage assets for both institutional and retail clients from offices around the world. Their mission is to deliver strong fund performance across diverse asset classes they believe to have a sustainable competitive edge.

The Problem: The head of training needed to deliver training of new business critical financial software to the entire Asia Pacific region. Historically they would have done a roadshow and travelled to each location and gone through training with each individual in person which in total would have taken over 3 months and cost over $100,000. Due to the global financial crisis, No-fly policy and budget cost reductions they approached CO2 Neutral Conferencing to see what potential alternatives may be out there.

The Solution: CO2 Neutral Conferencing complied a comprehensive understanding of their requirements then put together a Webinar package for their needs. We looked at the content being delivered and their planned approach. We delivered the technology, trained the trainer, created incentive schemes for attendance and monitored progress. The results were that Aberdeen managed to complete the entire training within one month including follow up sessions they wouldn’t have normally done and saved over 90% on traditional budget and saved thousands of man hours in the process.

 

“We have always treated CO2 Neutral Conferencing as our business partner. Since adopting the ‘Going Green’ solution of delivering training via web conferencing and other technology based solutions, we have been able to access far greater reach to our colleagues in the region, at minimal cost.  This is a good strategy especially in difficult times like this and very importantly we are proud to do our part to address the impending climate challenge.”

Christina Ang, Global Training Manager, Aberdeen Asset Management

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